Councillors have approved a draft Economic Development Strategy for Ƶapp that focusses on infrastructure, attracting new residents and supporting key sectors such as tourism and marine industry.
The Environment, Development and Infrastructure Committee today (March 7) approved the draft Ƶapp Economic Development Strategy and associated Action Plan. The strategy is a key document that aims to help deliver the overarching vision of the Ƶapp Outcome Improvement Plan 2013–2023, which has been agreed with the Scottish Government. That improvement plan is based on the principle that “Ƶapp’s economic success is based on a growing population.”
Three key priorities, which include a number of underlying aims and actions, have been identified as part of the strategy. They are: Critical economic infrastructure; place and people; and smart growth.
In terms of critical economic infrastructure, establishing clear routes to market is a top priority for local business, and the council will continue to lobby for better transport connectivity to make this happen. Better connectivity through improved digital networks, public transport and active travel links is also essential for our future prosperity.
Creating better places and attracting people to live, work, visit and invest in Ƶapp is vital to support the growth of the local economy. The draft strategy outlines the need to attract external funding to help make our towns investor-ready and attractive as places to live in and do business.
And the smart growth element of the strategy focusses on supporting the growth of our priority sectors including tourism, food and drink, engineering, defence and marine industries through achieving improved productivity and encouraging innovation.
The Strategy is closely aligned to the council’s Rural Growth Deal proposal that was informed by extensive research and public consultation together with the economic priorities of both the Scottish and UK Governments.
More detail on each of these priorities and the wider strategy is available online at
Councillor Aileen Morton, Policy Lead for Economic Development, said: “With so many changes in the global, national and local economy, it is important that we have a strategy that lays out our plan for securing a bright and secure future for Ƶapp. We want people and businesses to thrive here, and the priorities set out in the draft Economic Development Strategy all focus to a large extent on that goal.”
The draft strategy is subject to scrutiny by the Community Planning Partnership Management Committee and will go before a future meeting of the full council for approval.
This press release is also available in Gaelic at: /news/2019/mar/ro-innleachd-airson-eaconamaidh-leasachadh-le-plana-gus-f%C3%A0s-thoirt-air-%C3%A0ireamh-t